Catena-X present at CES 2026

From January 6th to 9th, Las Vegas hosted the Consumer Electronics Show (CES), where Agentic AI and Physical AI stood at the epicenter of the conversation. In an edition where vehicles have evolved beyond mere means of transportation, the Catena-X infrastructure has positioned itself as the invisible but essential pillar for making this revolution scalable and secure.

Catena-X became a focal point in industrial strategy discussions. It is impossible to achieve Physical AI or a Digital Battery Passport (mandatory in the EU this year) without the sovereign data exchange proposed by the Catena-X network. AI is moving beyond screens to integrate into physical objects, from humanoid robots to Level 4 autonomous vehicles.

• Physical AI and Data Sovereignty: While CES showcased robots and autonomous vehicles (such as the AFEELA project or Nvidia’s Rubin chips) that learn in real-time, Catena-X ensures that the data shared to train these AIs remains under the owner’s control, preventing intellectual property from being diluted in the cloud.
• SDV (Software-Defined Vehicles) and the Engineering Domain: The rise of software-defined vehicles, featuring Over-the-Air updates, coincides with this January’s launch of the new Catena-X Engineering Domain. This committee seeks to standardize how these products are collaboratively designed between manufacturers and suppliers.
• Digital Twins and Transparency: Nvidia and Siemens dominated the CES narrative with hyper-realistic virtual factories. Catena-X provides the necessary trust layer so that these digital twins can include real-world sustainability data (carbon footprint) and material provenance, thereby complying with 2026 regulations.

The presence of Catena-X at CES 2026 confirms that the future is not only electric and autonomous but fundamentally collaborative. Companies that adopt these data exchange standards today will be the leaders of tomorrow’s supply chain.